The Secret Sauce Blog

Restaurant delivery ideas operators can act on.

Practical strategies to help restaurant operators grow direct orders, improve delivery performance, strengthen customer relationships, and run a more profitable online business.

2025 Instagram Marketing Strategies for Restaurants

Sauce Blog

2025 Instagram Marketing Strategies for Restaurants

September 20, 2025

Because Instagram is one of the most influential marketing tools in a restaurant’s toolbelt, creating a strategy to give your restaurant a strong Insta-presence should be at the top of your to-do list.

Read article
Delivering Sales: Direct Mail for Restaurants

Sauce Blog

Delivering Sales: Direct Mail for Restaurants

September 19, 2025

Why direct mail for restaurants could be one of the most influential marketing strategies of the day. Direct, to the point, and tangible, there's just nothing that has proven itself to sell takeout and delivery than good old school paper in the mailbox.

Read article

Marketing

Streaming Television Advertising for Restaurants

September 19, 2025

As more people are “cutting the cord” and switching from traditional TV to digital, streaming television advertising is the ideal strategy for local restaurant delivery marketing, offering highly targeted and engaged audiences within a specific geographic area.

Read article
Video-on-Demand TV Advertising for Restaurants

Sauce Blog

Video-on-Demand TV Advertising for Restaurants

September 18, 2025

In 2025, television advertising has become more dynamic, interactive, and consumer-centric to meet the evolving expectations of digitally-savvy consumers.

Read article
Wings Plus

Behind the Counter

From NY Streets to Florida Eats: How Wings Plus Took Flight

September 18, 2025

From SWAT calls to sauce calls, Brian Walsh built a Coral Springs landmark serving fresh wings, family traditions & community spirit.

Read article
Best Social Media Platforms For Restaurants in 2025

Sauce Blog

Best Social Media Platforms For Restaurants in 2025

September 17, 2025

For 2025, the best social media platforms for restaurants are Instagram, TikTok, and Facebook, with Google Business Profile and YouTube also highly recommended for local search and longer-form content.

Read article
Sweet Success: Getting Your Restaurant Ready for the Jewish High Holidays

Sauce Blog

Sweet Success: Getting Your Restaurant Ready for the Jewish High Holidays

September 14, 2025

For restaurants, the Jewish High Holidays offer an opportunity to welcome guests with thoughtful menus, catering options, and special touches that honor the spirit of the season.

Read article
Couture Water Menus Making a Splash

Sauce Blog

Couture Water Menus Making a Splash

September 11, 2025

Move over, craft cocktails—there’s a new beverage making waves. No longer just a filler on restaurant tables, luxury water is stepping into the spotlight.

Read article
Shifting Gears: Drive Traffic to Your Website with Facebook Ads

Sauce Blog

Shifting Gears: Drive Traffic to Your Website with Facebook Ads

September 10, 2025

Increase your restaurant’s online orders with Facebook ads. Learn how to attract the right audience, drive traffic to your menu, and boost your bottom line.

Read article