Pouring on the Profits: Understanding and Managing Your Restaurant’s Beverage Costs
A “Declining Budget” strategy is highly effective for managing beverage spending. By tracking sales and purchases in a weekly journal, you can adjust your orders in real-time based on actual revenue, ensuring you don’t over-purchase slow-moving items
How to Use Facebook Advertising to Drive Traffic to Your Restaurant’s Online Menu
The “straight line” philosophy is central to this guide: the goal is to reduce the number of steps between a hungry customer seeing an ad and placing an order
Fueling Frustration Over Inflation: Dealing with Skyrocketing Gas Prices and Food Costs
Inflation is a challenge of margin preservation. One “glass-half-full” perspective highlighted is that high gas prices may actually increase delivery demand, as customers prefer to stay home rather than drive. This makes optimizing delivery operations and using commission-free platforms even more critical to capturing revenue without losing it to third-party fees.
Spotlight on Thai Rock: The Rockaways Rockin’ Restaurant on the Bay
Thai Rock’s success is a testament to the power of “Destination Branding.” By combining high-quality, authentic ethnic cuisine with a unique physical location (the bay) and lifestyle elements (live music, jet skis, a massive spirits collection), they created a venue that transcends being just a “Thai restaurant
Zooming in on Video to Elevate Your Restaurant Marketing
By leveraging the “human” elements of your business—the chef’s passion, the staff’s humor, and the customers’ joy—you create an emotional connection that static images simply cannot match. From a business perspective, focusing on high-margin items in your videos (like signature cocktails or specialty desserts) can also help guide customer behavior toward your most profitable offerings