Pouring on the Profits: Understanding and Managing Your Restaurant’s Beverage Costs
Understanding your business’s COGS (cost of goods or cost of sales) is the key to running a successful restaurant. When it comes to managing beverage costs, there are some distinct nuances to grasp. With margins thinner than ever, managing profitability concerning beer, liquor, wine, and non-alcoholic beverages can represent one of the most significant differentiators […]
How to Use Facebook Advertising to Drive Traffic to Your Restaurant’s Online Menu
Driving traffic to your restaurant’s website is essential for attracting customers, increasing sales, and boosting your bottom line. Social media, email, radio, direct mail, and print, are all effective channels for getting your business’s name out there. But since the shortest distance between two points is a straight line, there’s probably no better, easier, and […]
Fueling Frustration Over Inflation: Dealing with Skyrocketing Gas Prices and Food Costs
After getting through to the other side of a global health crisis, the restaurant business is booming once again, but it’s becoming more expensive than ever to be in the game. Breakdowns in the supply chain, lockdowns in China, the war in Ukraine, rising labor costs, skyrocketing gas prices, and soaring food prices all add […]
Spotlight on Thai Rock: The Rockaways Rockin’ Restaurant on the Bay
When Robert and Metta Kaskel first decided to pick up from their life in the big city and move to Rockaway Beach, a small beach town on New York’s Long Island, their goal was to create a place that they’d enjoy even if they didn’t own it. Robert, a successful former IT pro, always enjoyed […]
Zooming in on Video to Elevate Your Restaurant Marketing
They say we eat with our eyes first, and when it comes to visually engaging and sharing content with customers, video speaks louder than words. Whether you plan on creating consistent content for social media, want to make a great impression on your website, or you’re looking to take your restaurant marketing to the next […]