Writing A Restaurant Marketing Proposal That Wins
The foundation of a strong proposal lies in four core pillars: Problem Identification (addressing issues like empty tables or low brand awareness), Hyper-Local Research (analyzing nearby competitors and foot traffic), Actionable Tactics (such as Google Business optimization or targeted social media), and Transparent Metrics (defining clear timelines and budget breakdowns)
First-Party Ordering is Surging: Why Restaurants are Taking Control Back from Delivery Apps
For years, third-party platforms dominated the digital landscape with their massive reach, but the post-pandemic era has brought a critical turning point. Today, 40% of limited-service restaurant brands believe that direct digital ordering will be their primary engine for revenue growth this year