Designated Diners: Sober Beverages Shaking Up Restaurant Menus
The “sober curious” movement is no longer just for Dry January; it’s a year-round shift in American dining habits. With nearly half of Americans (49%) planning to drink less in 2025, the “No-Low” (no- and low-alcohol) beverage category is exploding. For restaurants, this provides a massive opportunity to boost margins through premium mocktails and zero-proof spirits that appeal to a health-conscious, moderation-first audience