The Wrap Wars: How Quick-Service Restaurants Can Capitalize and Turn Wrap Craze into Revenue
The “Wrap Wars” have officially arrived in the Quick Service Restaurant (QSR) space, driven by a consumer shift toward portable, “health-conscious” indulgence. While major chains are battling for market share with snack wraps and premium handhelds, independent restaurants can capitalize on this craze by focusing on menu agility and high-margin customization—without the burden of third-party commission fees.