Hustle to Hibernation: How to Keep January Sales From Drying Up

Restaurant Delivery

For many restaurants, January feels like hitting a wall. After the intensity of the holiday rush, customer behavior shifts fast. Schedules slow. Spending tightens. Routine replaces spontaneity. The urgency of December disappears almost overnight. While trends like Dry January play a role, the real challenge isn’t alcohol avoidance — it’s hibernation behavior. Customers are staying […]