Super Bowl LX is just days away, with the Seattle Seahawks set to face the New England Patriots on football’s biggest stage.
No matter which side of the gridiron you’re sitting on, delivery is as much a part of game day as the commercials and the Lombardi Trophy itself. In fact, while Thanksgiving takes first place as America’s top food holiday, Super Bowl Sunday is the busiest day for restaurant take-out and delivery.
Super Bowl Sunday consistently ranks as the busiest delivery day of the year for restaurants. Guests aren’t experimenting; they’re ordering familiar, shareable food and expecting it to arrive fast, hot, and on time.
Operators who win Super Bowl Sunday aren’t guessing—they’re staffed, stocked, and ready before kickoff.
What delivery demand typically looks like on Game Day:
- Pre-game surge: Orders spike 60–90 minutes before kickoff.
- Halftime rush: A second peak as guests restock wings, pizza, and sides.
- Larger tickets: Group orders and bundles drive higher average order values.
- Familiar favorites: Guests stick with crowd-pleasers over experimentation.
Focus on What Sells
Game Day isn’t the time to overcomplicate your menu. Guests gravitate toward familiar, shareable favorites—think wings, pizza, burgers, nachos, and loaded sides. Bundles and party packs help simplify ordering while driving higher average order values.
A small mix of special dietary options, like gluten-free crusts or low-carb bowls, can expand appeal without slowing the kitchen.
Push Pre-Orders Early
Encouraging guests to order ahead helps smooth demand and reduce last-minute kitchen bottlenecks. Catering-style Game Day packages give operators more predictability and help staff stay ahead of the rush.
Clear cutoff times and early-order incentives can make a noticeable difference once kickoff hits.
Keep Promotions Simple (and Compliant)
When marketing your offers, avoid using the trademarked phrase Super Bowl. Instead, stick with alternatives like Game Day, The Big Game, or Championship Sunday.
Simple promos—limited-time bundles, halftime delivery perks, or clearly priced party trays—perform better than complicated discounts.
Prep Early, Execute Cleanly
The restaurants that win on Game Day don’t scramble at kickoff. They stock high-volume ingredients, staff for peak order windows, and make sure online ordering is fast and friction-free.
When guests are ready to order, speed and reliability matter more than anything else.
Because on Super Bowl Sunday, preparation, not prediction, is what delivers the real win.
Less choice. Bigger tickets. Faster kitchens.
