Luxury water is stepping into the spotlight.

Eggs had their moment—now it’s chicken’s turn to rule the roost.

For restaurants, kidulting isn’t just a cultural fad; it’s an opportunity to reimagine menus, experiences, and marketing in ways that spark joy, fuel memories, and keep guests coming back.

Dirty sodas are bubbling up on menus everywhere—from drive-thrus to casual dining—and they’re more than just a fad. These customizable, Instagram-worthy drinks deliver high margins and massive upsell potential. In this guide, we break down how to add dirty sodas to your menu, design your menu to sell more, and use smart upselling strategies to boost profit margins in 2025.

Creative ways to welcome two- and four-legged guests.

Not your mother's dinner party!

You don’t have to be a national chain to cash in on the hype.

Crafting a zero-proof program that aligns with wellness trends, delights guests, and boosts revenue.

How your restaurant can tap into the Sleepy Girl Mocktail trend.

From Fridge-Forged to Restaurant Ready

The future of dining is being shaped by the rise of single-person households.

Up your restaurant’s marketing game by adding a strategic gamification program.