Talkin’ About Generational Marketing for Restaurants
Marketing in 2026 requires a “split-screen” strategy: while Baby Boomers and Gen X are tightening their wallets due to economic pressures, high-income Millennials and Gen Z are maintaining their dining frequency, often prioritizing full-service experiences and food quality over traditional fast food.
Dry January 2023: How to Keep Restaurant Sales Up When Alcohol Consumption is Down
In 2026, Dry January has evolved from a temporary resolution into a structural shift in consumer behavior, with over 25% of alcohol buyers participating. As traditional spirit sales slumped by 7.5% in early 2026, savvy restaurants are recouping margins through “Clean Label” mocktails and functional, adaptogen-infused beverages that cater to a more permanent “sober-curious” lifestyle.
Getting on the Same Page: Creating a Successful Restaurant Employee Handbook
By integrating the handbook into a structured onboarding process—rather than assuming staff will read it on their own—you create a more connected, efficient, and professional workplace environment.
Getting on the Same Page: Creating a Successful Restaurant Employee Handbook
By integrating the handbook into a structured onboarding process—rather than just assuming staff will read it on their own—you create a more connected, efficient, and professional workplace environment
Something to Talk About: 8 Tips for Getting Free Press Coverage for Your Restaurant
Creative, inexpensive ideas often go further in building positive public relations than thousands of dollars spent on traditional advertising.By crafting a narrative that hooks both the community and news outlets, restaurants can gain invaluable free exposure that builds long-term brand authority
Building Community to Expand Customer Base, Drive Traffic, and Boost Restaurant Sales
Restaurants are the centerpiece of many communities, providing the space where life’s major milestones happen year after year.
Purposefully giving back through local events and partnerships not only expands a customer base but also forge symbiotic relationships that sustain a business’s long-term growth and reputation
Here’s to Hanukkah: Eight Traditions to Profit from the Festival of Lights
Cooking fatigue often sets in well before the eighth night, creating a prime opening for restaurants to offer “home-cooked” holiday staples like brisket and matzah ball soup.
By providing these traditional items through a direct, commission-free ordering platform, restaurants can capture 100% of the profit from large family orders while ensuring a seamless holiday experience
Communicating with Customers, Part 2: Menu Makeovers to Increase Sales in 2023
Updating menu terminology every few years is essential to stay aligned with shifting consumer values, such as the move from “imported” labels to “farm-fresh” and “local” identifiers
Experience on the Menu: Boost Engagement by Incorporating Events into Your Marketing Strategy
Great marketing begins before the guest arrives; an enticing online menu with high-quality photos is the first step in creating anticipation and setting high expectations.
Healthy Choices: Offering Benefits to Restaurant Staff Helps with Retention, Hiring, and Growth
Offering benefits is a powerful “morale boost” that transforms the workplace culture from a temporary stop to a stable professional environment, signaling to employees that their personal well-being is valued.