Getting in the Game: How to Use Gamification in Your Restaurant Marketing
Gamification shifts the focus from simple price-cutting to building an emotional connection through instant gratification; even a single stamp can trigger a positive association with a brand.
Communicating With Customers, Part 1: Suggestive Selling Techniques to Raise Restaurant Revenue
Superior customer service and delicious food can lead to happy customers. But even the happiest customers can be persuaded to order more. With the holiday season in full swing, your customers are getting bombarded with messages convincing them to spend, spend, spend. To break through all the holiday noise, you need to find more effective […]
Don’t Get Caught with Your PLANTS Down: Restaurant Guide to Vegan Food Trends
Integrating vegan options is less about adding new inventory and more about the strategic exclusion of animal products. By focusing on flavor-first plant-based recipes, restaurants can appeal to “flexitarians” as well as strict vegans
Noshing in New York: Kosher Delivery on the Streets of Brooklyn
The Brooklyn Kosher market is a powerful blend of heritage and innovation, where traditional Ashkenazi recipes coexist with modern global trends like vegan Asian cuisine and wood-fired Italian pizza
How to Prepare Your Restaurant for Holiday Catering
The holidays are a prime time to target Corporate and Private Events. By setting clear policies for private dining room bookings early, you can secure large group reservations that provide a reliable revenue floor for the season
Easy Being GREEN: Simple Solutions to Sustainable Packaging
Sustainable packaging is a powerful Brand Loyalty tool. Younger consumers, in particular, are often willing to pay more for meals from restaurants they perceive as “green.” Small changes in packaging can help build a dedicated following of customers who value both the food and the restaurant’s environmental ethics
Disposable Income: Restaurant Recycling for Sustainability and Profitability
The success of a recycling program depends heavily on Bin Design and Placement. Patrons typically take only two seconds to decide which bin to use; therefore, clear, eye-catching graphics are mandatory to prevent “contamination” (mixing recyclables with trash)
Spotlight on Sunflower Cafe: Comfort Food and Casual Vibes and in the Heart of Brooklyn
Sunflower Cafe demonstrates the power of consistency and personal touch in local restaurant management. By refusing to remove popular legacy items and maintaining traditional phone-in order options for older regulars, they have built multi-generational loyalty that many modern establishments struggle to replicate
Spotlight on Avo Miami: a Healthy Twist on Nouveau Mediterranean Cuisine
Avo Miami serves as a prime example of niche branding in the “nouveau-style” eatery space. By centering the entire brand around a single “hero ingredient” (the avocado) while maintaining a high-quality Mediterranean foundation, the restaurant successfully appeals to health-conscious diners looking for both flavor and aesthetic appeal
Dealing with Difficult, Unruly, and Demanding Customers at Your Restaurant
A robust Onboarding and Training program is the best defense. Even experienced staff should be trained on your specific “Who Does What” plan for conflicts. When every employee—from the host to the dishwasher—knows the code of conduct, the restaurant maintains a unified, professional front